Region of Origin
pos. 1The very first character places the vehicle on a map. Numbers 1, 4, and 5 mean the US; 2 is Canada; 3 is Mexico. Letters encode the rest of the world — J for Japan, K for South Korea, L for China, W for Germany, S for the UK.
A 'J' Toyota or a '5' BMW simply means the car was assembled in those countries — not that it's a different brand.